v0 Pricing and Vercel v0 Pricing per User With v0 Credits Explained

v0 costs $30 per user a month on Plus and $100 per user a month on Business. Free is $0, and Enterprise is quoted by Vercel's sales team. The Premium plan at $20 a month still appears in Vercel's docs, but the docs also say it "is in the process of being sunsetted and is no longer available to new users." If you are signing up today, the cheapest paid plan you can buy is Plus at $30.

All v0 prices are in US dollars and exclude sales tax, which Vercel calculates from your billing address and adds to the invoice. The pricing page lists monthly prices only; there is no annual discount shown for v0 plans. Billing runs through your Vercel account, so the invoice appears in the Vercel dashboard rather than in v0 itself.

One extra charge catches teams by surprise. Vercel's team docs say that if you already have a Vercel Hobby account, any new team you create for v0 Plus also requires a Vercel Pro subscription, "an additional $20/mo cost that does not grant additional v0 capabilities." A 10-person Plus team in that position pays $320 a month, not $300.

v0 publishes a rate for each of its four models, in US dollars per million tokens. These are the rates your credits are spent at:

Vercel describes v0 Pro as the balanced default for most tasks, v0 Max as the model for complex work, and Max Fast as Max with 2.5 times faster output. The price gap is large: output on Max Fast costs 5 times Pro and about 42 times Mini. Model choice moves the bill more than any plan decision.

Vercel does not publish a cost per message, because it depends on project size. To make the rates usable, we priced a typical mid-sized generation: 40,000 tokens of context, of which 30,000 are served from cache and 10,000 are fresh input, plus 4,000 tokens of output. These are our estimates from Vercel's published rates, not Vercel figures, and they leave out cache writes:

The same message with no cache (a new chat on the same project) costs about $0.12 on v0 Pro, so starting fresh chats roughly halves how far your credit goes. A designer who runs 20 Pro generations a working day uses about 440 messages a month, which the $30 allowance plus daily login credits covers. The same person on Max for everything would run out in about two weeks.

v0 Plus and Business include the same $30 of monthly credit per user, the same $2 daily login credit, the same model access and the same collaboration features. The difference is data handling. Business turns training opt-out on by default and adds data opt-out, which Plus does not have. Vercel describes Business as the plan "for privacy conscious teams."

So the buying question is simple. If your security policy or a client contract says your code and prompts must not be used for model training, you are on Business at minimum, and the privacy setting costs $70 per person per month. If it does not, Plus gives every person the same building capacity for less than a third of the price. A team that also needs SSO skips both and prices Enterprise.

Every person who prompts v0 needs a seat, so team cost scales with headcount first and usage second. Three typical US teams, priced at list:

Hosting is a separate bill. v0 deploys to Vercel, and Vercel charges for hosting on its own plans; Vercel's free Hobby tier is limited to personal, non-commercial use, so a business app usually sits on a paid Vercel plan as well.

v0 is the only app builder in this group that pairs per-seat pricing with a dollar-denominated credit. Here is how the entry and team prices line up, from each vendor's own pricing page:

v0 wins on transparency: it is the only one that publishes exact per-token rates, so you can predict cost before you build. It loses on team price against the workspace-priced builders. For the full side-by-side, see our Lovable pricing guide, the Base44 pricing page and the Cursor pricing breakdown.