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Sierra AI Pricing: Sierra AI Agent Cost, Outcome Based Pricing and Published Resolution Rates

Sierra is the most talked about AI agent company in US customer service and one of the least transparent about what it charges. It has no pricing page. Every number in circulation is a third-party estimate that Sierra has never confirmed. So we did the next best thing: we read Sierra's own contract language, counted the resolution rates Sierra publishes in its own case studies, and priced the same workload at every rival that does publish a rate.

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In short

Sierra does not publish pricing. We checked sierra.ai/pricing on September 2, 2026 and it returns HTTP 404, and the homepage carries no pricing link at all. Sierra sells on an outcome-based model: you pay when its agent resolves a customer issue, and in Sierra's own words, "if the conversation is unresolved, in most cases, there's no charge." Third-party guides consistently report $1 to $2.50 per resolution, an annual platform commitment starting around $150,000, and one-time setup of $50,000 to $200,000, but Sierra has never confirmed any of those figures and you should treat them as estimates rather than list prices. The comparable rate that is genuinely published is Fin at $0.99 per outcome and Salesforce Agentforce at $2.00 per conversation. Because Sierra bills only on resolutions, the number that actually determines your bill is the resolution rate, and across the 14 Sierra case studies that publish one, the median is 70%.

At a glance

Sierra AI pricing at a glance, US buyers

Item What Sierra publishes What third parties report Confidence
Pricing page None. sierra.ai/pricing returns 404 Not applicable Verified September 2, 2026
Pricing model Outcome based, charged on resolution Same Sierra confirms the model
Rate per resolution Not published $1.00 to $2.50 Estimate, never confirmed
Annual platform commitment Not published From about $150,000 Estimate, never confirmed
One-time setup Not published $50,000 to $200,000 Estimate, never confirmed
Charge on unresolved chats In most cases, no charge Same Sierra confirms in writing
Charge on human escalation In most cases, no charge Same Sierra confirms in writing
Free trial or self-serve signup None offered Sales-led only Verified September 2, 2026

The challenge

You cannot budget for a product with no published price, and the estimates floating around the web are worse than useless because they are quoted per resolution while your volume is measured in contacts. Those are not the same unit. A $1.50 resolution rate sounds cheaper than a $2.00 conversation rate until you work out that one is charged on 70% of your volume and the other on 100% of it, and neither number tells you whether the platform floor or the setup fee will dominate your first year. Nearly every page ranking for Sierra pricing today is published by a competing vendor, which is not where a buyer should get their arithmetic.

How Agentmarketplace handles it

Price Sierra in three steps. First, get the resolution rate in writing, because it is the multiplier on your entire bill and Sierra's own published range runs from 60% to 94% depending on the customer. Second, ask for the definition of a resolution in the contract, including who decides and what happens on a reopened ticket, since that single clause moves the invoice more than the unit rate does. Third, size the platform commitment against your real volume: at a reported $150,000 floor and $1.50 per resolution, the floor is what you pay until you are running roughly 100,000 resolutions a year, which at a 70% resolution rate means about 143,000 contacts. Below that, you are buying a minimum, not a meter.

How much does Sierra AI cost?

Sierra AI costs whatever your negotiated contract says, because Sierra publishes no prices anywhere. We checked this directly rather than repeating it: on September 2, 2026, sierra.ai/pricing returns HTTP 404, and a scan of the homepage markup found no link containing the word pricing. There is no plan table, no starting-from figure, and no self-serve signup path. Every route into the product is a sales conversation.

That leaves the reported figures, which are worth quoting only if you also state where they came from and how much weight they carry. The widely repeated numbers are $1.00 to $2.50 per resolution, an annual platform commitment starting near $150,000, and implementation of $50,000 to $200,000 depending on how many systems the agent has to reach. Those figures appear across many buyer guides, but essentially all of them are published by vendors who sell against Sierra, and none of them cite a Sierra document. Treat them as a directional range for budgeting, not as list prices.

Why the per-resolution rate is not the number that matters

The unit everyone quotes is a resolution. The unit your support organization actually counts is a contact. Converting between them is the whole game, and it is the step every competing page skips.

If Sierra charges $1.50 per resolution and its agent resolves 70% of what arrives, your effective cost is $1.05 for every contact that hits the queue, and you still pay human agents for the other 30%. Change the resolution rate to 90% and the same unit rate becomes $1.35 per contact, which is more expensive, not less, even though the agent is performing better. Outcome pricing has that counterintuitive property built in: a better agent produces a bigger invoice. That is by design, and it is defensible, but it needs to be in your model.

How does Sierra AI pricing work?

Sierra charges when its agent produces an outcome. Sierra set this out publicly in a post dated December 10, 2024, and the language is unusually specific for a company that publishes no numbers. Sierra defines an outcome as "a resolved support conversation, a saved cancellation, an upsell, a cross-sell, or any number of valuable outcomes," and gives as a worked example "managing an issue that would typically require a 20-minute call with L2 technical support."

Two commitments in that post are the ones to hold Sierra to, because they are the buyer protections in the model:

  • "If the conversation is unresolved, in most cases, there's no charge."
  • "If a case needs to be escalated, in most cases, there's no charge."

Read the qualifier. "In most cases" is doing real work in both sentences, and it is exactly the phrase your procurement team should convert into contract text before signing. Ask which cases are the exceptions, and get the answer in the agreement rather than in an email.

The definitional risk nobody prices in

The weakness of outcome pricing is not the rate. It is that the billable event is a judgment call. Who decides a conversation was resolved? What happens when a customer comes back two days later about the same issue? Is that one resolution or two? Does a resolution that the customer rates poorly still bill?

Decagon, Sierra's closest competitor, makes this argument openly on its own comparison page, saying most enterprises prefer per-conversation pricing for "predictable costs and to avoid negotiating what counts as a 'resolution.'" That is a rival talking its own book, but the underlying point is fair and it matches what buyers report. A per-conversation meter is measurable by both parties on day one. A per-resolution meter needs a shared definition, an audit trail, and a dispute process.

None of that makes outcome pricing a bad deal. It makes it a deal that lives or dies on one contract clause. Negotiate the definition harder than you negotiate the rate.

Sierra's own published resolution rates, counted

Because Sierra bills on resolutions, the resolution rate is the single input that sets your bill. Sierra does not publish a headline accuracy number, but it does publish customer case studies, and some of those carry a hard percentage. So we counted them.

Method, stated plainly. We pulled Sierra's own sitemap on September 2, 2026. It lists 83 English customer pages. We successfully retrieved 51 of them and parsed every stat block. Of those 51, only 14 publish a resolution or containment rate at all. This is a sample of Sierra's public case studies, not a census of Sierra's customers, and it measures what Sierra chooses to publish rather than what Sierra typically delivers.

Resolution rates Sierra publishes in its own case studies
CustomerPublished rateMetric as Sierra labels it
Funnel Leasing94%Resolution rate
Ramp90%Case resolution
Airtable80%Resolution rate
Wilson77%Resolution rate
PendulumOver 75%Case resolution
Casper74%Resolution rate
Homebase70%Resolution rate
OluKai70%Resolution rate with Sierra
SoftBank70%Resolution rate
StorEase70%Resolution rate
MintedOver 65%Case resolution
ScottsMiracle-Gro65%Resolution rate
AOL64%Case resolution
Capital on Tap60%Containment rate

The median is 70% and the mean is 73%. The spread runs from 60% to 94%, which is a 34-point range across companies that are all, presumably, reference customers Sierra was happy to publish. That range is the most useful thing on this page for a buyer, because it tells you the resolution rate is a property of your support mix rather than a property of the vendor. A retailer with narrow, repetitive order-status volume sits at the top of that range. A financial services firm with regulated, high-variance cases sits at the bottom.

The second finding is about disclosure. Of the 51 case studies we retrieved, 31 publish no performance metric of any kind. SiriusXM's page, for example, publishes only that SiriusXM has 34 million subscribers, which is a fact about SiriusXM rather than a result from Sierra. Big logos are not evidence. When you run your reference calls, ask for the resolution rate specifically, and ask over what time window.

Which AI agent vendors actually publish a price?

Sierra's opacity is normal for this category, which is worth knowing before you conclude it is a red flag. We probed the pricing URL of nine AI customer service agent vendors on September 2, 2026 and recorded what came back.

Pricing disclosure across nine AI agent vendors, checked September 2, 2026
VendorPricing pagePublishes a dollar rate?Published unit
Sierra404NoResolution, rate withheld
Decagon404NoConversation or resolution, rate withheld
Moveworks404NoNot published
Kore.ai404NoNot published
Ada403 to our requestNot retrievableNot published
Forethought (now part of Zendesk)200, contact salesNoNot published
Zendesk200Seats yes, AI agents noAutomated resolution, rate withheld
Fin200Yes$0.99 per outcome
Salesforce Agentforce200Yes$2.00 per conversation, or Flex Credits at $0.005

Three of nine publish anything, and only two publish a usable per-unit rate for the agent itself. There is also a middle category that is easy to miss: Zendesk publishes its seat prices ($19, $55 and $115 per agent per month billed yearly) and publishes the AI billing model in plain language, stating that AI agents are billed by Automated Resolutions and that "you pay only for customer requests that were successfully resolved." What Zendesk does not publish is the dollar value of one automated resolution. Knowing the unit without knowing the rate is partial disclosure, and it is more common in this market than either full transparency or full silence.

One detail from that check is fresh enough to be worth flagging: Zendesk's own pricing FAQ now describes the product as "Forethought AI agents by Zendesk," which confirms Forethought sits inside Zendesk rather than competing with it. If you built a shortlist from a guide written before that, you have one fewer independent vendor on it than you think.

Sierra AI pricing compared to Fin, Agentforce and Zendesk

Here is the comparison that matters, priced on a single realistic workload: 100,000 inbound support contacts a year, which is roughly 8,300 a month and typical of a mid-market US consumer brand. We hold Sierra at the reported $1.50 midpoint and hold the resolution rate at 70%, Sierra's own published median.

Annual cost at 100,000 support contacts a year
VendorUnit rateBilled onUsage cost per yearPlatform or setup fee
Sierra$1.50 reportedResolutions only, about 70,000$105,000Reported $150,000 floor plus $50,000 to $200,000 setup
Fin, standalone$0.99 publishedOutcomes, about 76,000$75,240None. Fin states "no setup, integration, or platform fees"
Agentforce, conversation pricing$2.00 publishedEvery conversation, all 100,000$200,000Requires a Salesforce license
Agentforce, Flex Credits$0.005 per creditActions, at 20 credits each$50,000 at five actions per conversation$5 per user per month, plus Salesforce license
Zendesk AI agentsNot publishedAutomated resolutionsCannot be modeled$19 to $115 per agent per month for seats

Read the last column, because that is where the difference lives. On pure usage, Sierra at $1.05 per contact and Fin at $0.75 per contact are within striking distance of each other, and both beat Agentforce conversation pricing, which charges on every conversation whether or not anything gets resolved. The gap opens on fixed costs. Fin publishes that there are no platform or setup fees. Sierra is reported to require a six-figure annual commitment plus implementation, which in year one can be larger than the usage itself.

That produces a clean rule of thumb. At a reported $150,000 floor and $1.50 per resolution, you need about 100,000 resolutions a year before the meter catches the minimum. At a 70% resolution rate, that is roughly 143,000 contacts a year, or about 11,900 a month. Below that volume you are buying a minimum commitment rather than a meter, and the effective price per resolution is higher than the quoted rate. Above it, Sierra's model behaves the way the marketing describes.

The market context that changes this shortlist

The published-price alternative is being absorbed by the largest incumbent. Salesforce signed a definitive agreement on June 15, 2026 to acquire Fin, the company formerly known as Intercom, for about $3.6 billion, with the deal expected to close in the fourth quarter of Salesforce's fiscal 2027. Salesforce reports Fin's agent closes roughly 76% of incoming support requests without a human.

If you are shortlisting today, that matters in two directions. It validates outcome pricing as the direction of the market, since the buyer is the company that already sells per-conversation Agentforce. It also means a bet on Fin is increasingly a bet on Salesforce, and buyers who chose Fin specifically to stay out of the Salesforce stack should ask what the roadmap looks like after close. Sierra, for its part, raised a $950 million Series E in May 2026 at a valuation reported near $15.8 billion, led by Tiger Global and GV, so vendor viability is not a live concern on either side.

Is Sierra AI worth it, and who should skip it

Sierra is built for large, complex, brand-sensitive support operations, and its pricing is shaped to match. Being honest about where that fits, and where it does not, is more useful than a verdict.

Sierra fits when you run enough volume that a six-figure commitment is a rounding error against your support payroll, your cases are complex enough that a simple deflection bot has already failed, you need voice and chat under one agent, and you have an executive sponsor who can hold a vendor to a resolution-rate target. The customers Sierra publishes at the top of its resolution range, like Ramp at 90% and Airtable at 80%, look like this. Sierra's forward-deployed model, where its own engineers configure the agent, is a genuine advantage for a team without AI engineers of its own.

Sierra does not fit when your annual contact volume is under roughly 143,000, because the reported platform floor dominates and you pay for capacity you never use. It also does not fit when you need to be live in weeks rather than months, when you cannot get procurement to sign a contract whose billable unit is defined by the vendor, or when you want to try the product before committing, since there is no trial and no self-serve tier. For those cases a published-rate vendor with no floor, or a ready-made agent you can deploy and cancel, is the honest answer.

If you are earlier in the process and still deciding whether to buy an agent at all rather than which one, our AI agent pricing guide covers the pricing shapes across the whole market, and AI agent platforms compared puts the published rates of thirteen platforms in one table. For the Salesforce side specifically, Agentforce pricing has the full Flex Credits arithmetic.

Frequently asked

Sierra AI pricing: your questions answered

How much does Sierra AI cost?

Sierra does not publish a price. Its pricing URL returns a 404 as of September 2, 2026 and there is no self-serve signup. Third-party guides consistently report $1.00 to $2.50 per resolution, an annual platform commitment from around $150,000, and $50,000 to $200,000 of one-time setup, but Sierra has never confirmed those figures. Every deal is negotiated.

How does Sierra AI pricing work?

Sierra bills on outcomes rather than seats or conversations. You pay when the agent resolves a support issue, saves a cancellation, or completes an upsell. Sierra states that unresolved conversations and cases escalated to a human are, in most cases, not charged. The practical effect is that your bill scales with how well the agent performs, not with how many people use it.

What is Sierra AI outcome based pricing?

Outcome based pricing means the vendor is paid only when its agent completes a defined valuable action. Sierra pioneered this model for customer service AI and defines outcomes as a resolved conversation, a saved cancellation, an upsell or a cross-sell. The key contract term is not the rate but the definition of a resolution, including who decides and how reopened tickets are treated.

Does Sierra AI have a free trial?

No. Sierra offers no free trial, no free tier and no self-serve signup. The only path into the product is a demo request followed by a sales-led implementation with Sierra engineers. This is a meaningful difference from Fin, which publishes a 14-day free trial and a $0.99 per outcome rate you can start on without talking to anyone.

What is Sierra AI's resolution rate?

Sierra does not publish a single headline figure, but it does publish rates in individual case studies. Across the 14 Sierra case studies that carry one, the median is 70% and the range runs from 60% at Capital on Tap to 94% at Funnel Leasing. Your own rate depends far more on how repetitive and well-documented your support volume is than on the vendor.

Is Sierra AI cheaper than Salesforce Agentforce?

Per unit of volume, usually yes. Sierra bills only on resolved cases, so at a reported $1.50 rate and a 70% resolution rate it costs about $1.05 per inbound contact, while Agentforce conversation pricing charges $2.00 on every conversation regardless of outcome. Agentforce Flex Credits can undercut both at about $0.50 per conversation, but it requires Salesforce licenses that Sierra does not.

Who owns Sierra AI?

Sierra is a private company co-founded in 2023 by Bret Taylor, former co-CEO of Salesforce and current chairman of the OpenAI board, together with Clay Bavor, formerly of Google. It raised a $950 million Series E in May 2026 at a valuation reported near $15.8 billion, led by Tiger Global and GV, with Benchmark, Sequoia and Greenoaks participating.

What are the main Sierra AI competitors?

The closest direct competitor is Decagon, which sells the same enterprise AI customer service agent and also publishes no pricing. Fin is the main published-price alternative at $0.99 per outcome and is being acquired by Salesforce. Salesforce Agentforce, Zendesk AI agents, Moveworks and Ada round out most US shortlists. Only Fin and Agentforce publish a rate.

Does Sierra charge for conversations the AI cannot resolve?

In most cases, no. Sierra states in writing that unresolved conversations and escalations to a human agent generally carry no charge. The phrase to negotiate is "in most cases," because Sierra uses that qualifier in both statements. Ask for the exceptions to be enumerated in the contract rather than described in a sales call.

How many customers does Sierra AI have?

Sierra does not publish a customer count, but its sitemap listed 83 English customer case study pages when we checked on September 2, 2026, including SiriusXM, ADT, Sonos, Ramp, Casper, Chime, SoFi, Rocket Mortgage, WeightWatchers and Brex. That is the number of public references, not the number of accounts, and Sierra has more customers than it publishes.

What is a good resolution rate for an AI support agent?

Across published vendor case studies, 70% is the realistic midpoint for a well-configured agent on mainstream support volume. Sierra and Decagon both publish a median of 70% in their own case studies, and Salesforce reports Fin closes about 76% of requests. Anything above 85% usually reflects narrow, highly repetitive volume rather than a better model.

How do I negotiate a Sierra AI contract?

Focus on three clauses rather than the rate. Define a resolution precisely, including reopened tickets and customer-rated failures. Cap or ladder the annual platform commitment so it steps up with proven volume instead of being fixed in year one. Tie a portion of the fee to a contracted resolution rate, since Sierra publishes rates from 60% to 94% and you are entitled to know which end you are buying.

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