Agentforce Pricing: Salesforce Agentforce Cost per Flex Credit, Conversation and User

An Agentforce action costs $0.10 and an Agentforce conversation costs $2.00. Everything else in Salesforce's pricing is a wrapper around those two numbers. Flex Credits are sold at $500 per 100,000 credits, which works out at half a cent per credit, and Salesforce states that "Agentforce actions are 20 Flex Credits, while Agentforce Voice actions are 30 Flex Credits." Twenty credits at half a cent is ten cents.

The reason people struggle to get a straight answer is that Agentforce has no single price. It has a consumption meter, a set of seat licenses that change how that meter behaves, and three different ways to pay for the same credits. All the figures below are US list prices read directly from Salesforce's own pricing page on August 20, 2026, with the currency selector set to US Dollar.

Salesforce defines an action as "a specific function that an AI agent executes on the platform, such as updating a record, summarizing a complex case, answering a product inquiry, or executing a custom prompt or flow." That definition is deliberately broad, which is good news for forecasting: a chatty exchange with a customer is not billed per message, it is billed per thing the agent actually does. Credits are also fungible across Actions, Prompts, Translations and Voice Actions, so you are managing one pool rather than five budgets.

What Salesforce's own worked examples come to

Salesforce publishes five costed scenarios on its pricing page. They are worth reading because they show how wide the range is between use cases, and because they are the vendor's own numbers rather than anyone's estimate.

Note what drives the spread. It is not the complexity of the agent, it is headcount multiplied by frequency. The service example costs 180 times the onboarding example because 100 people use it every working day rather than 20 people using it five times ever. Salesforce labels these as illustrative and notes they exclude other costs such as Data 360 credits, which is a fair caveat to carry into your own model.

This is the calculation that decides your Agentforce bill, and it takes one line. A conversation costs $2.00 flat. An action costs $0.10. So a conversation that your agent resolves in fewer than 20 actions is cheaper on Flex Credits, and one that takes more than 20 actions is cheaper on the Conversations meter.

In practice most support conversations sit well under 20 discrete platform actions. A password reset, an order status lookup or a returns request is a handful of retrievals and one record write. That points toward Flex Credits for the majority of customer service deployments, with Conversations making sense for long, multi-step, high-variance interactions where you would rather buy certainty than optimize.

The clause that makes this a one-way door

Salesforce answers the question directly in its own FAQ: "Flex Credits and Conversations will not be supported in the same org." There is no hybrid. You cannot run customer service on conversations and employee agents on credits inside one Salesforce org, which is exactly the split many companies would naturally want, since Conversations only covers customer-facing agents in the first place.

Switching later is possible but not painless. Salesforce says that moving from Conversation pricing to Flex Credits means "you will need to swap all of your existing Agentforce Conversation SKUs." That is a contract action through your account executive, not a toggle in setup. Model both meters against realistic volumes before you sign, and if the two come out close, take Flex Credits, because it is the model that also covers employee agents and Voice.

Consumption is only half the bill. Salesforce also sells seats, and the seat you choose changes whether your employees consume credits at all.

The Agentforce User License is $5 per user per month. It gives every employee Agentforce access and access to a limited set of Salesforce CRM objects, and Salesforce lists it as "Metered Agentforce usage for employees," with the note that it requires Flex Credits. So a $5 seat is a floor, not a total.

The Agentforce add-on is $125 per user per month for Sales, Service and Field Service, and it lists "Unmetered Agentforce usage for employees." The Industries add-on is $150 per user per month and adds industry-specific AI on top of everything in the Sales and Service add-ons. Neither draws down credits for employee use.

Where the crossover sits

The gap between the two seats is $120 per user per month. At $0.005 a credit that buys 24,000 credits, and at 20 credits an action that is 1,200 agent actions per user per month. Spread across roughly 21 working days, the crossover is about 57 agent actions per user per day.

Fifty-seven agent actions a day is a heavy user. A service rep whose queue runs through Agentforce all day will clear it. A sales manager checking a summary each morning will not come close. That argues for splitting your seat mix by role rather than buying one seat type for the whole company, and it is the single easiest place to take real money out of an Agentforce quote.

Agentforce 1 Editions and the included credit pool

Agentforce 1 Editions start at $550 per user per month, include the Agentforce add-on, and bundle 2.5 million Flex Credits. Read the unit on that pool carefully: Salesforce lists it as "2.5M Flex Credits per org per year," not per user. That is $12,500 of credits, or 125,000 actions, for the entire organization for a whole year.

At 25 seats the edition costs $165,000 a year and the included pool is worth about 7.6% of it. At 100 seats the edition costs $660,000 a year and the same pool is worth 1.9%. The pool does not scale with headcount, so its value per seat falls the moment you grow. Treat it as a starter allocation, not as your annual consumption budget, and price incremental credits separately in the business case.

You lose them. Salesforce states it plainly: "Unused Flex Credits do not roll over into subsequent subscription terms." There is no carry-forward, no grace period and no credit note. Whatever you prepaid and did not consume expires at the end of the term.

This inverts the usual instinct on capacity buying. Over-provisioning is normally the safe error, because spare capacity waits for you. Here it is a straight write-off, so the safe error is to buy short and top up. Salesforce offers three buying models and they differ mainly in how exposed you are to that clause.

The restriction in that last column is easy to miss and it constrains the whole decision. Salesforce says PayGo and Pre-Commit apply to Flex Credits, and that "Conversation-based pricing, Agentforce add-ons and Agentforce 1 Editions are not available with these models." If you want $2 conversations, the $125 unmetered seat, or an Agentforce 1 Edition, you are on Pre-Purchase and you are carrying the expiry risk.

Salesforce includes Digital Wallet at no extra charge for customers on products that support it. It tracks consumption in near real time, sends threshold alerts and shows usage trends. Turn on the alerts on day one. On a meter with no rollover and no visible unit price in the UI, consumption reporting is the control, and a monthly invoice is far too late to be one.

Salesforce renamed AppExchange to AgentExchange. As of August 20, 2026 the page at appexchange.salesforce.com carries the title "Salesforce AppExchange is now AgentExchange," and Salesforce's own navigation labels the destination "AgentExchange (formerly AppExchange)." The marketing page describes it as "One Unified Marketplace for the Agentic Enterprise" and "the leading marketplace for apps, agents, and Slack solutions, designed to help businesses build, customize, and grow with Agentforce."

The rename matters commercially because it tells you where Salesforce expects third-party value to arrive. AppExchange was a catalog of applications you installed into your org. AgentExchange is the same distribution channel repointed at agents, actions and Slack solutions, with Salesforce leaning on partner-built and vetted listings rather than asking every customer to build from scratch. Salesforce cites a partner community of over 15,000 people behind it.

Why this affects your credit forecast

Every partner agent you install from AgentExchange runs on the same meter as the ones you build yourself. A partner listing has its own license fee and then consumes your Flex Credits at 20 per action on top. When you evaluate a listing, ask the partner how many platform actions a typical job takes, because that number is your real running cost and it is rarely on the listing page.

It is also worth knowing that this pattern now runs across every major vendor. Microsoft merged AppSource and Azure Marketplace into a single Microsoft Marketplace in September 2025, Google folded partner agents into the Gemini Enterprise Agent Gallery in April 2026, and AWS opened AI Agents and Tools in its marketplace in July 2025. We track all of them side by side in our comparison of AI agent marketplaces, including which ones lock catalog access behind a licence tier.

If your requirement is a working agent rather than a platform, note the structural difference. A marketplace agent inside a vendor platform inherits that platform's billing meter, its seat requirements and its data boundary. An agent you deploy on the stack you already run does not. That is the trade to weigh before you commit to a consumption contract you cannot mix, cannot roll over and cannot leave without a SKU swap.