Moveworks Competitors and Alternatives: What Each One Publishes and Charges

The short answer: the main Moveworks competitors are ServiceNow Now Assist, Microsoft Copilot Studio, Glean, IBM watsonx Orchestrate, Atlassian Rovo, Google Gemini Enterprise, Salesforce Agentforce and Aisera. Five of the nine publish a real list price. Four, including Moveworks itself, do not. The more useful split is not price but pricing unit: these nine bill on six different units, and Moveworks is the only one that charges on total employee headcount rather than on the people doing the work or on the work itself. That single difference decides which of them is expensive for you, and it matters more than any rate on this page.

Moveworks competitors compared on published price

Every figure below is a list price published by the vendor, checked between August 24 and September 3, 2026. Where a vendor publishes nothing, the table says so instead of guessing.

A pattern falls out of that table that is worth naming. The four vendors that publish nothing usable, Moveworks, Now Assist, Glean and Aisera, are precisely the four that sell to large enterprises through a sales team and nothing else. Every vendor that does publish a rate card either sells self serve or attaches to a platform you already pay for. Opacity here is not a coincidence or an oversight, it is a segment marker, and it tells you which evaluations will take a quarter and which will take an afternoon.

The pricing unit matters more than the rate

Nine platforms, six billing units. Moveworks charges per employee per year. Now Assist charges per fulfiller seat per month. Copilot Studio charges per message. Glean and Gemini charge per user per month. watsonx Orchestrate charges against a monthly active user ceiling. Agentforce charges per conversation or per action. Rovo bundles the capability and then meters credits.

Sort those into two groups and the decision gets simple. Some vendors bill for capacity, meaning a population you license whether they show up or not. Others bill for work performed, meaning messages, conversations, actions or resolutions. Moveworks sits at the far capacity end of that spectrum, and it is the only one in the set priced on your entire employee base rather than on the subset who do the work.

The consequence is specific: Moveworks is the only option here whose invoice is completely insensitive to whether the rollout succeeds. A per message or per conversation vendor shares adoption risk with you, because a quiet quarter produces a smaller bill. A per employee vendor does not. If the assistant only ever gets used by your IT organization, you still paid to license sales, finance and the warehouse at full rate. That is not a criticism of the model, which buys you a forecast finance can hold to the dollar. It is a statement of where the risk sits, and it should change what you are willing to pay.

Run it against your own numbers before you shortlist. Divide each vendor's annual cost by the number of interactions you honestly expect in year one, not the number in the vendor's business case, and compare cost per deflected request rather than cost per seat. We work that arithmetic out in full on the Moveworks pricing page, including why the published $150 per user per year rate is a ceiling rather than a benchmark.

ServiceNow Now Assist, and why it is now the awkward comparison

ServiceNow completed its acquisition of Moveworks on December 15, 2025, having announced the deal on March 10, 2025 at $2.85 billion. So the most common Moveworks comparison is now a comparison between two products with the same owner, and ServiceNow has confirmed Moveworks continues to be sold standalone rather than only as an ITSM add on.

They are still priced on opposite units. Take 200 ITSM agents on an Advanced tier estimate near $120 a seat per month: that is roughly $288,000 a year in seats alone, before consumption. At the middle of the reported Moveworks per employee range, around $30 a year, the same $288,000 would license about 9,600 employees. A 200 seat Now Assist deployment costs about what it costs to put Moveworks in front of an entire 9,600 person company.

Neither number makes one product better. Now Assist makes the people who work tickets faster. Moveworks tries to stop the ticket from being filed. If you have a small fulfiller team and a large workforce, Now Assist is the cheap option and Moveworks is the expensive one. Invert that ratio and the answer inverts with it. Both figures are estimates rather than published rates, and the assumptions are stated so you can substitute your own. Our breakdown of what ServiceNow Now Assist actually costs goes through the seat premium and the Assist consumption pools in detail.

Worth noting in passing: a $2.85 billion purchase of a six year old assistant company is not an isolated event, it is the shape of this whole market right now, and there is a growing market for buying and selling AI software businesses with verified metrics on the other side of those deals. For a buyer the practical implication is narrower. Assume the vendor you sign with today may be owned by somebody else at renewal, and get contract language that holds your pricing metric for the term even if the product is renamed or folded into a parent SKU.

Which alternative fits which buyer

Already on ServiceNow, small fulfiller team. Now Assist is the path of least resistance, because you are extending a platform you already administer and the seat count stays small. The consumption pools are the part to model carefully, not the seats.

Already on Microsoft 365. Copilot Studio is the cheapest way to get a real employee assistant into Teams, and the per message unit means a pilot costs tens of dollars rather than six figures. The $200 a month message pack covers a genuine departmental rollout. See Copilot Studio pricing for how messages and credits actually get consumed.

The problem is finding information, not automating requests. Glean is the strongest answer and the connector coverage is the reason, but it publishes no price and the reported median is close to six figures. Glean pricing covers what buyers report paying.

Regulated, and the data cannot leave your environment. IBM watsonx Orchestrate is the one option in this set that runs on premises as well as SaaS, and it publishes a real entry price at $6,360 a year. That combination is rare. See watsonx Orchestrate pricing.

Work already lives in Jira and Confluence. Atlassian Rovo carries no incremental license cost on paid cloud plans, which makes it the cheapest serious starting point of the nine, with the caveat that its reach ends roughly where Atlassian ends. See Atlassian Rovo pricing.

Standardized on Google. Gemini Enterprise at $21 to $30 a seat is a standalone purchase with no qualifying base license required, which is a real structural advantage over Microsoft 365 Copilot at $30 a seat. Gemini Enterprise alternatives compares the field.

Under about 1,000 employees. None of the platforms above are built for you. You sit below the smallest band Moveworks publishes, you carry the same integration burden as a company ten times your size, and you would be paying a platform fee against a ticket volume that a narrower tool absorbs. Buying individual, ready made agents for the two or three jobs that actually generate your request volume is the better shape, and it is why our AI agent store starts at $29 a month rather than at a six figure annual commitment.

How to run the evaluation without wasting a quarter

Start with the four vendors that publish nothing. Ask each for a written rate and a pricing unit before you take a demo, not after. Vendors that will not name a unit in writing are telling you the evaluation will be long, and you can decide up front whether that is worth your time.

Then normalize everything to one number: fully loaded annual cost divided by expected year one interactions. Include implementation, which for this category commonly runs $50,000 to $200,000 and up and is quoted separately from the license almost everywhere. Include internal time to clean up the knowledge articles the assistant will answer from, because that work is the single best predictor of whether the deflection rate in the business case shows up, and it appears on no invoice.

Finally, run at least two vendors to a written quote even if you know which one you want. Competitive evaluations are reported to move enterprise pricing in this category by 10% to 25% on their own, and combined with a multi year commitment by 25% to 40%. On a $150,000 contract that is between $37,500 and $60,000 a year for a few weeks of process. For a wider view of how agent platforms are priced across the market, our AI agent platforms comparison holds cell verified list prices for thirteen of them.

Frequently asked questions

Who are Moveworks' biggest competitors?

ServiceNow Now Assist, Microsoft Copilot Studio, Glean and Aisera are the four that show up most often on the same shortlist. Now Assist is the awkward one, because ServiceNow has owned Moveworks since December 15, 2025 and sells both. Glean competes on search rather than automation, and Aisera competes most directly on the original ticket deflection use case.

What is the best alternative to Moveworks?

It depends on the platform you already run, which is why there is no single answer. If you are on ServiceNow, Now Assist. On Microsoft 365, Copilot Studio. On Atlassian, Rovo at no incremental license cost. Regulated and on premises, IBM watsonx Orchestrate. Under 1,000 employees, none of them, buy individual agents instead.

Is there a cheaper alternative to Moveworks?

Yes, several, and the cheapest are the ones bundled with software you already pay for. Atlassian Rovo adds no incremental license cost on paid cloud plans. Copilot Studio starts at $200 a month for 25,000 messages, roughly a thousandth of a typical Moveworks contract, because it bills per message rather than per employee.

Does Aisera publish pricing?

No. We checked on September 3, 2026: aisera.com/pricing returns HTTP 404, and the Aisera homepage contains no link with the word pricing anywhere in its markup. Every route to a number goes through a sales conversation, which puts it in the same category as Glean and Now Assist.

Do you need ServiceNow to use Moveworks?

No. Despite the acquisition, ServiceNow has confirmed Moveworks continues to be sold as a standalone product rather than only as a ServiceNow add on, so no platform license is required. That is unusual in this set: Microsoft 365 Copilot needs a qualifying base license and Agentforce assumes an existing Salesforce estate.

How much does Moveworks cost compared to alternatives?

Moveworks publishes $150 per user per year for the 1,000 to 2,500 user band on AWS Marketplace, and Vendr reports a $130,000 median annual contract across 31 purchases. Against that, Gemini Enterprise runs $21 to $30 a seat a month, watsonx Orchestrate starts at $6,360 a year, and Rovo adds nothing to a paid Atlassian plan.